Growing up in Rosario, Argentina, Nicki Nicole would pay special attention to people’s cellphone ringtones “because that’s how you knew back then what type of music was popular.” She says she was a musical “sponge,” and by the time she was 17, the artist (born Nicole Cucco) started experimenting with hip-hop after meeting friends who would freestyle in the streets. Her open-minded musical upbringing informs the R&B and trap fusions that she both sings and raps on — and has helped her stand out in an increasingly crowded field of emerging Argentine trap artists.
In 2019, at age 18, Nicki Nicole released her debut single, “Wapo Traketero,” a slower R&B track marked by her tender vocals. She continued to share a small handful of singles, all of which raked in millions of views on YouTube while her one-off, “Bzrp Music Sessions, Vol. 13,” hit No. 3 on the Billboard Argentina Hot 100 last August. Then, in November, she released her debut album, Recuerdos, featuring fellow rising trap artists Cazzu and Duki, on Argentine trap label DALE PLAY Records. To date, Nicki Nicole has collected nearly 7 million on-demand U.S. audio streams, according to Nielsen Music/MRC Data, and boasts nearly 5 million followers on Instagram.