Two new energy drinks will go to market this month.
Marc Anthony’s Magnus Media is broadening its horizons. The company has announced a partnership with BELIV, a beverage company with a portfolio of 28 brands – including juices, carbonated drinks, water and energy drinks -- and distributed in over 24 countries.
The first brands co-developed by the partnership are energy beverages. OCA is a plant-based drink powered by tapioca, an extract of the cassava root that delivers a boost and will come in three flavors: mango, berry acai and guava passionfruit. AZU is a sparkling drink that uses yerba mate, a natural caffeinated herb common in South America. It will come in pineapple and grapefruit flavors.
The two brands are congruent with Magnus' roster of artists (which includes Anthony, Fonseca, Mau & Ricky and Gente de Zona) but also its stable of athletes. The company represents over 60 professional baseball players, including New York Yankees pitcher Aroldis Chapman and Toronto Blue Jays star Vladimir Guerrero Jr.