Bad Bunny might be M.I.A. from social media but that hasn’t stopped him from making big career moves—and Playboy history.
On Tuesday (July 7), Bunny became Playboy’s first-ever digital cover star with two covers. In the brand’s 66-year lifespan, Bunny also becomes the only man, besides the late Hugh Hefner, to appear solo on the cover.
In a story dubbed “Bad Bunny Is Not Playing God,” the Puerto Rican artist opens up about his career, surprise 2020 albums, and life as a queer ally in the world of reggaeton and Latin hip-hop. “I do all of this and I’m not even sure what I cause,” he admitted. “It’s not until someone comes up to me and tells me, ‘Man, thank you,’ that I realize the impact.”