Rising Colombian singer-songwriter Jona Camacho promises to take fans to a whole new world in his video "Memento," which premieres exclusively on Billboard today (June 30).
The 360 audiovisual video is Camacho's first virtual reality effort that he edited after watching tutorials on YouTube and reading blogs to understand programs like Cinema, 4D Kinect, Crazytalk 8 and Protools in order to create the interactive clip.
"I started off with test videos until I decided that I was actually going to risk it and do one all by myself for 'Memento'," Camacho tells Billboard via phone call from Mexico City. "It's a really cool concept because not only is it augmented reality, but I was also able to implement a 360-style sound that moves around with the video. I'm not only just providing music, it's a whole experience that needs your full attention to be able to see what I'm talking about."