The eclectic, ad hoc virtual event joined together Spain’s two biggest forms of entertainment - football and live music – both of which have both been canceled by the coronavirus.
LaLiga Santander Fest -- a marathon of musical artists and athletes each appearing from their homes -- raised over 600,000 euros (about $665,000) for medical supplies to be used in Spain’s fight against COVID-19.
The solidarity telethon, organized by the premier Spanish soccer league and Universal Music, was broadcast on sports channels and streamed on the LaLiga site on Saturday evening (March 28). The Campeonato Nacional de Liga de Primera División (LaLiga) then confirmed the amount of funds raised.
The eclectic, ad hoc virtual event joined together Spain’s two biggest forms of entertainment -- football and live music -- both of which have both been canceled by the coronavirus. Song performances interspersed with inspirational messages from sports figures who included tennis champion Rafael Nadal, as well as soccer stars, creating much-needed programming for channels without the usual ratings-crushing matches, while orchestrating donations to aid the crisis’ health worker heroes.