Maluma Sizzles in New Calvin Klein Campaign: See the Steamy Pics, Plus Video With Justin Bieber, Lil Nas X & More

Courtesy of Calvin Klein

Maluma x Calvin Klein

New underwear & jeans campaign also features SZA.

Celebrating unapologetic confidence and self-love, the Spring 2020 Calvin Klein Jeans and Calvin Klein Underwear global advertising campaign features music superstars including Maluma, Lil Nas X, SZA, Justin Bieber and other prominent names in the acting/modeling world.

“The surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence,” reads a press release about the campaign billed as an ode to self-expression and a continuation of the #MYCALVINS movement.

Featuring Calvin Klein classics, like body stretch denim and Calvin Klein boxer briefs, participating artists were shot by renowned photographer Mario Sorrenti and the campaign video (see below) was shot by Bardia Zeinali and produced by Dmitry Fedorov.


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