Erika Ender Signs Global Partnership Deal with BMG: Exclusive

Erika Ender
Sonny Alvarez

From left: Marian Wolf, VP, Global Writer Services & China; Thomas Scherer, EVP, Repertoire & Marketing, BMG LA; Erika Ender; Monti Olson, SVP, Head of Frontline Publishing, BMG US; Eli Ponce, Director, A&R, BMG US

Singer-songwriter Erika Ender has signed a global multimedia partnership deal with music company BMG, Billboard can exclusively reveal.

The wide-ranging deal includes a new recording agreement for her upcoming studio album, a book deal to publish her autobiography, a first-look documentary film agreement and development deal with her multi-platform company, Endertainment. 

About the pact, the "Despacito" co-writer said, “Over the years, my career has diversified into multiple branches of entertainment and different markets within the music industry and with my new BMG family, I feel I found a home that not only sees the world of music and music entertainment from a global perspective, but also, like me, believes that the world is unlimited and that makes me feel free to create and be the best I can in all the things I love to do...BMG lets me be me…”

Having written hit singles for Gloria Trevi ("Cinco Minutos"), Chayanne ("Candela") and Ednita Nazario ("La Pasión Tiene Memoria"), the Panamanian artist's music career spans over 27 years and, in 2017, Ender became the youngest inductee into the Latin Songwriters Hall of Fame. Along with Luis Fonsi and Daddy Yankee, Ender co-wrote chart-topping "Despacito" which spent 16 weeks atop the Billboard Hot 100. 

“We are honored that Erika has chosen BMG as both her new label and publishing home," added Thomas Scherer, BMG executive vp, repertoire & marketing, Los Angeles. "Together we have a highly ambitious team that all share in the same global vision for the future. As one of entertainment’s most inspiring entrepreneurs, she has embraced all we have to offer beyond publishing and records, to television, for her show TalenPro, and also books as an author. She is truly an inspiration and we are proud to welcome Erika to the BMG family and look forward to working alongside her."

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