The launch of LatinFest+ also marks 30 years since Billboard first held its Billboard Latin Music Conference, which has become the longest-running and biggest Latin music gathering in the world. Last year’s event featured panel conversations with the likes of Anuel AA, Wisin & Yandel, Becky G, Karol G, Anitta, Ozuna and Juan Luis Guerra, just to name a few.
This new, expanded LatinFest+ with Telemundo will be far bigger in terms of content and attendance.
Full programming and events for LatinFest+ will be announced in the coming weeks and will include the top artists and trends in the genre, including landmark appearances with J Balvin and Ozuna, two of Latin music’s biggest stars. For more information and programming updates please visit BillboardEvents.com/event/billboard-latin-fest/.
“With superstars Ozuna and J Balvin joining our inaugural LatinFest+, we are off to a strong start,” said Peter Blacker, EVP Revenue Strategy and Innovation at NBCUniversal Telemundo Enterprises. "Building off the existing success of our Music Awards, this new multi-day event will truly celebrate Hispanic music and entertainment like nothing before.”
"Billboard has been the voice of Latin music and the Latin music industry for decades," said Leila Cobo, Billboard’s VP and Latin industry lead. "We are thrilled to celebrate 30 years of the Billboard Latin Music Conference with the new Latinfest+ in partnership with Telemundo. This reaffirms our longstanding commitment to Latin music and the Latin music industry and we couldn’t be more excited.”
LatinFest+ arrives at a time when Latin music is enjoying unprecedented popularity. According to Nielsen, to date, there have been 74.6 billion on-demand streams of Latin songs in the United States, making it the fourth-largest streamed music genre behind only R&B/hip-hop (294.5 billion), rock (141 billion) and pop (137 billion), and ahead of country (58 billion) and dance/electronic (33 billion.)
For on-demand video streams, Latin music moves up to third place with 46.5 billion on-demand video streams in the U.S., compared to R&B/hip-hop (100.6 billion) and pop (53.7 billion.)
In 2015, there were only two Latin songs (“El Perdón” by Nicky Jam & Enrique Iglesias and “Ginza” by J Balvin) featured on the Billboard Hot 100. To date, there have been 22 Latin songs on the 2019 Hot 100 chart.
LatinFest+ will not only reflect this dynamic moment, but will also present the new trends and artists expected to break out in 2020.