New Gen Music Stars Talk 'Being Latinx in America' During Billboard Latin AMAs Fest Panel

The new generation of Latinx recording arts are enjoying a global reception as Latin music streams globally, but having the freedom to be diverse within the genre is where it's at, says Sofia Reyes, the Latin Music singer who enjoys fusing music and not being relegated to one particular sound.

"I chose to live in L.A. because it has so many cultures," Reyes explained during a special panel discussion late Tuesday. "There's so much talent and it inspires me. I felt the doors open from day 1."

Joined by Spanish singer Abraham Mateo, Colombian-American songstress Kali Uchis and Puerto Rican rapper Myke Towers, the young music stars joined forces about "Being "Latinx in America" panel moderated by Christian Acosta in Hollywood, Calif. during the Inaugural Billboard Latin AMAs Fest. 

Uchis emphasized that staying authentic is key for her and that includes being bilingual. "I just want to do what's authentic to my music," the U.S.-born performer said, adding that she grew up in Colombia."

As a new generation of acts, the musical guests said they also take social responsibility seriously. "When I was a kid, I knew that when I was older, I was going to support causes through music," Abraham said. "It's a blessing to help people."

When it comes to writing in English or Spanish, Towers said that sometimes a sentiment is better said in Spanish.

"Writing in Spanish is sometimes the perfect way to express to express yourself," Towers said, adding that the beautiful thing about Latin Music having global appeal is that Latinx acts can be as diverse as they want to be as the current Latin music climate around the world is undergoing "historic moments as new sounds emerge, things I never thought would happen."


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