SpongeBob SquarePants continues to celebrate his 20th anniversary and this time, the aquatic animated character is teaming up with reggaeton megastar J Balvin.
On Monday, the Colombian artist shared a very short clip teasing fans about the upcoming collab with the cartoon. The Instagram caption simply stated “coming soon” with a rainbow and ocean wave emoji. SpongeBob, Nickelodeon, visual artist and designer Louis De Guzman and Balvin’s accounts were all tagged. Billboard can confirm that the forthcoming project will feature art, apparel and home goods.
A representative for Balvin tells Billboard: "In honor of SpongeBob SquarePants' 20th anniversary, Chicago-based visual artist and designer Louis De Guzman joins forces with music superstar and fashion/Pop Art connoisseur J Balvin for a special collaboration of art, apparel, and home goods celebrating the iconic figure's impact on pop culture over the last two decades.”