Latin

Why Univision Is Looking for the Next Female Star in 'Reina de La Canción'

Olga Tañon
Courtes of Univision

Olga Tañon

On Sunday (Sept. 22), Univision will premiere the reality show Reina de la Canción which seeks the next female superstar, posing the question: Why only females?

In the past few years on the Billboard charts, specifically Hot Latin Songs, only five female singers including Karol G, Jennifer Lopez and Shakira excelled in 2018. And, in 2019, only four female acts, including Rosalía, have been strongly present on the chart. 

What does that mean? We need more Latin female singers, period.

“The idea of the Reina de la Canción begins because we understand that there is no platform for artistic development for women on television,” Ignacio Meyer, Univision’s senior vice president, entertainment and music, tells Billboard.

The show, which features Daddy Yankee as executive producer, will go through several stages, starting from the casting until the finalists qualify to stay at the “studio house” if approved by the judges Olga Tañon, Joss Favela and Natti Natasha.

“We are looking for the girl that impresses you,” says Olga Tañon, who started her career in Puerto Rico and won her first Grammy in 2001 with Olga Viva, Viva Olga.

“This is my first time as a judge and I this made me think about what this really is.  I concluded that this is about to help and share my own experiences,” Natti Natasha tells Billboard. "It's a long way of learning, working hard and having a lot of discipline."

Reina de La Canción will be hosted by Alejandra Espinosa and Pedro Capó. Sergio George will serve as the musical director.