BMI VP Latin Creative Delia Orjuela Leaving to Start a 'New Chapter'

Courtesy Photo
Delia Orjuela

“I don’t know what it will be yet, but it will be something definitely within the music business because that’s where my passion is," she says.

Delia Orjuela, the longtime VP of Latin creative for BMI, has resigned and will be leaving the company after 22 years, Billboard has learned. Orjuela’s last day will be Sept. 20.

Orjuela says she is leaving to start “a new chapter” in her life. “I don’t know what it will be yet, but it will be something definitely within the music business because that’s where my passion is. I know there will be a new adventure and a new challenge.”

Orjulea, known for her close relationships and natural rapport with artists, first began working in BMI as a regional manager and rose through the ranks until she was appointed vp Latin creative 12 years ago.

During her long tenure at BMI, she was a vocal champion of Latin writers across many genres. Her primary challenge and achievement, she says, “was finding more space for our music and showing everyone that we were so much more than tropical music. There’s pop, regional Mexican, urban. It was about opening their eyes and their minds to see that Latin is huge.”

Among Orjuela’s signings was Juanes, who this year received the Latin Recording Academy person of the year award. Most recently this year, she signed Anuel AA, producer Sky and Willie Colon.

A special source of pride were BMI’s annual awards honoring Latin songwriters and producers, she says: “Many times they don’t receive the accolades so I was important to show who were the people behind the songs.”

BMI internally announced Orjuela’s departure this week.

“While we will miss Delia and her unwavering support and enthusiasm for our songwriters, we respect her decision and wish her nothing but the very best,” wrote Alex Flores, BMI senior vp creative.

Orjuela will continue as president of the Latin Songwriters Hall of Fame, a post she was appointed to earlier this year. 


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