Billboard and Pepsi today announced a partnership to co-produce the latest edition of Billboard En Vivo.
In its fourth year, En Vivo celebrates emerging LatinX music by giving passionate fans a once-in-a-lifetime opportunity to see chart-topping artists at private concerts in New York, Los Angeles, and Miami. Latin Urban-pop boy band CNCO will headline the series with additional local supporting artists announced for each of the three tour stops.
CNCO is currently in the studio finishing their upcoming new album that will be released in September.
“We’re proud to give a platform to exciting LatinX artists through our continued partnership with Pepsi and best-in-class branded entertainment events,” said Leila Cobo, Vice President and Latin Industry Lead at Billboard. “It is really powerful to have our two iconic brands support artists and bring our community -- and their most passionate fans -- together with these dynamic and engaging concerts.”
Since their formation in 2015, the Latin Grammy-nominated phenomenon CNCO has dazzled the music industry as one of Latin pop’s most influential and prolific hit-makers. Comprised of five young Latinos from different nationalities –- Christopher (Ecuador), Erick Brian (Cuba), Joel (Mexico), Richard (Dominican Republic) and Zabdiel (Puerto Rico) –- the group emerged from Univision’s musical competition La Banda.
CNCO performed at the 2019 Latin Billboard Awards and took home wins for all three of their nominations, which included Latin Pop Album of the Year, Latin Rhythm Artist of the Year, Duo or Group, and Latin Pop Artist of the Year. The group’s debut album Primera Cita and self-titled sophomore album both debuted at No.1 on Billboard’s Top Latin Albums chart and went multi-platinum in the United States.
In conjunction with the concert series, Pepsi will host a sweepstakes where one lucky winner and a guest could win an all-expense-paid trip to the tour’s final show in Miami. Fans can also stop by a Pepsi retail store where they will get the chance to win free tickets to the show in their city. Register online at billboard.com/envivo or visit key local Pepsi retail partners.
“We’re excited to partner with Billboard to support LatinX music and culture, and give our fans the opportunity to see CNCO and local artists in New York, Los Angeles, and Miami this Summer,” said Marissa Solis, Pepsi Vice President and General Manager of the Hispanic Business Unit. “Pepsi wants to celebrate those that choose to listen to their inner voice in pursuit of their passions, and provide exclusive experiences that only Pepsi can to those that live life unapologetically.”
This story was produced in paid partnership with Pepsi, En Vivo’s presenting sponsor.