DJ Luian & Mambo Kingz Talk Urban Hits on Billboard's Top Latin Producers Chart
On their mission of growing the Latin urban movement, Luian and Mambo Kingz founded Hear This Music in 2015, an independent record label that’s distributed by Sony Music Latin. In 2016, they launched “La Ocasion,” bringing to the forefront a new wave of reggaeton and Latin trap artists and producers, including Anuel AA, Ozuna and themselves.
The Puerto Rican producing team tied at No. 1 on Billboard's Latin Producers chart last week (dated July 6), thanks to six producing credits on the Hot Latin Songs chart: Bad Bunny’s “MIA,” featuring Drake, placed the highest at No. 3, followed by Ozuna, Daddy Yankee, J Balvin, Farruko, and Anuel AA’s “Baila Baila Baila (remix)” (No. 8), Ozuna’s “Amor Genuino” (No. 18), Ozuna’s “Te Soñe de Nuevo” (No. 24), DJ Luian, Mambo Kingz, Darell, Anuel AA, Nicky Jam and Brytiago’s “Verte Ir” (No. 26), and Prince Royce & Manuel Turizo’s “Curame” (No. 31).
On the latest Latin Producers ranking (chart dated July 13), Luian and Mambo Kingz are tied at No. 3, behind Tainy and Sky Rompiendo, respectively.
Billboard caught up with DJ Luian and Mambo Kingz to talk all about their success on the charts. Read the Q&A below.
I see you recently shared the news on Instagram, how did you first get the news?
DJ Luian: They began to tag me on social media and I eventually looked into it and here we are, happily celebrating!
Mambo Kingz: Same here, a lot of people were tagging us on Instagram but it was Luian who called us and told us.
You play with a lot of catchy melodies, what would you say defines your sound?
Mambo Kingz: It’s always different every time we sit down to create music. We like to start from scratch and think about things that have never been done.
Which would you consider your break-out hit as producers?
DJ Luian: “La Ocasion!” It opened the doors to a whole new generation. It’s part of Anuel AA’s and Ozuna’s growth. I feel that there are seasons within the urban industry and among them is the before and after Looney Tunes’ “Mayor Que Yo.” Now, people are referencing the before and after of “La Ocasion.” It’s a change of generation!
Three of your songs on the Hot Latin Songs are from Ozuna, “Baila Baila Baila,” “Amor Genuino,” and “Te Soñe de Nuevo.” What’s the best thing about hitting the studio with him?
DJ Luian: Honestly, Ozuna is one of my favorite artists because when it comes to creating music and producing, he’s very real. He gives us the opportunity to pick and choose in his music and I think that’s a huge benefit that not many producers have. He believes in us and our ideas and that’s why he’s one of my favorites. He’s very talented.
Hear This Music’s ”Verte Ir” was also on the July 6-dated list! Congrats! Based on that, how does it feel sharing this success with each other and having tied at No. 1?
Mambo Kingz: Very happy! We’ve always envisioned to do big things in the music industry and this is proof that there's strength in the union and this has always been how we work in Luian, Mambo Kingz and the entire Hear This Music team. It’s a dream come true being among the top artists and creating music in our own terms.
Which of the songs that you produced on the Hot Latin Songs would you say defines you best?
DJ Luian: Personally, “Verte Ir,” because I’m single!
Mambo Kingz: “Verte Ir” also, but not because we’re single because we’re not! This is the song that hits home because it’s personal and represents what we’re doing as producers.
What does mean to you have reached No. 1 on the Billboard Songwriter/Producer chart?
DJ Luian: It’s something fascinating because there’s a lot of competition in the industry. There’s a lot of amazing producers creating great music and we’re not blind. We know we’re not the only ones but it feels great to have the support of our fans, of Billboard, of awards show, of the radio for highlighting our work. We enjoy this a lot because, in the end, the idea of us creating music is to please not only music lovers but also people within the industry. We want our music to reach these charts so that the urban movement keeps growing and spotlight the Latin culture, which is what Hear This Music is focused on. We’re celebrating that we made it to No. 1. on the Billboard charts.
What do DJ Luian and Mambo Kingz have in store for the rest of 2019?
DJ Luian: We have a new single with Becky G and Myke Towers dropping tomorrow (July 10). Also, Guaynaa’s “Rebota” remix and we have something with Farruko coming up.
Mambo Kingz: Yes, and in addition to our current single "Tu No Amas" with Anuel AA, Karol G, and Arcangel, we have "Cambio," the new Ozuna and Anuel AA song and "Odio" from J Balvin and Bad Bunny's album Oasis that are making noise.
The weekly Latin Songwriters and Latin Producers charts are based on total points accrued by a songwriter and producer, respectively, for each attributed song that appears on the Hot Latin Songs chart (which blends streaming, airplay and download sales data); plus, genre-based songwriter and producer charts follow the same methodology based on corresponding "Hot"-named genre charts. As with Billboard's yearly recaps, multiple writers or producers split points for each song equally (and the dividing of points will lead to occasional ties on rankings).