The song was discovered by sibling Juan Rivera on a hard drive, among several others, about three years ago after his sister died. "It was like a puzzle," says Rosie, referring to the discovery of the songs. "To hear Jenni's voice with a new song is a spectacular feeling."
The Rivera family decided to wait for the right moment before releasing the track, which will be followed by others in a span of about a year before a new album debuts, Rosie said. The new music is part of several projects that were recently announced, including a biopic, among other projects.
"We weren't sure about releasing this music three years ago," Rosie said. "We weren't sure if the world was ready, if the kids were ready. We feel everyone is getting a better place and is ready for her 50th birthday (July 2), the golden year. We want to give her the best."
The new song was written by "Despacito" co-writer Erica Ender and Alejandro Lerner. Ender met Rivera in 2009 at a Miami after party following the Billboard Latin Music Awards and both talked about music and working together. Ender sent Rivera music for consideration.
"I didn't hear anything from Jenni," Ender tells Billboard. "When I recently heard the song I thought it was Jenni's daughter singing. When her family told me it was actually Jenni it was so emotional. The lyrics of the song also relate to how people feel about her loss."
Rosie calls this new chapter part of a "takeover year" as a gift to fans who will see and hear different sides of the singer with many surprises along the way. Marlon Villar directed the "Aparentemente Bien" video, which features a substantial cast, including the Rivera family, actors portraying real moments from the Long Beach, Calif.-born singer's life and stories that fans have lived as well and continue sharing with the Riveras.
Villar conceived and directed Ricardo Arjona's first-ever animated music video "El Cielo a Mi Favor" (Heaven on My Side) in 2018. The new Rivera music video has a Walt Disney touch featuring Villar's vibrant style.
The filmmakers of the new video also traveled to Iturbide, Mexico, where Rivera died. This week's launch includes a new Jenni Rivera makeup line and a day after Fourth of July, Rivera's image and new music will be part of a Times Square billboard for the day through a Spotify campaign. The digital music platform will also celebrate Rivera's birthday with a video series going live today, July 2.
"This is a way to feel my daughter again," said Rivera's mother Doña Rosa. "She'll continue singing and we are happy about that, but it's also bittersweet because I won't get to see her. But I feel her in my heart."