In a bid to get more Latin music onto many more screens, Latin video network VidaPrimo has launched Latido Music, a 24/7 Latin music television network. Latido, which means heartbeat in Spanish, will program a mixture of music videos and original content, including news, talk shows, reality programs and documentary-style programs.
The 24-hour linear network, which officially launched June 13, will not live on traditional cable, but rather on Smart TV, Connected TV and Digital Multichannels. It can currently be seen on Samsung TV Plus, LG TV Plus and Xumo On Now, with up to six more platforms coming this summer and more adding on later.
That strategy, said executive vp and GM Stephen Brooks, was intentional at a time when studies show key audience demographics are moving away from traditional pay cable and satellite to “Free TV” options.