Earlier this week, J Balvin shared the dates for his Arcoiris U.S. tour with fans. After the announcement, many people have been wondering why he named the tour "arcoiris" -- which translated into English means rainbow.
Well, J Balvin is a huge fan of pop art. In the past, he has collected or commissioned characters and jewelry from artists like Kaws and Takashi Murakami. Now, he wants to fuse his passion for pop art with his music.