With Billboard’s 2019 Latin Music Week sneaking up on us, Lele Pons has been announced as one of the panelists at this year’s event.
Pons, who gained success making funny skits on social media before launching her music career in 2018 with Universal Music Group's 10:22 pm label, will headline the From YouTube Star to Music Star panel on Tuesday, April 23. She will be joined by content creator and musician Rudy Mancuso.
"Lele is living proof that in today's world, a music career can successfully launch from the digital world,” said Leila Cobo, Billboard's vice president, Latin industry lead. “Add to that her undeniable talent and the fact that she's one of the biggest influencers in the world, and you have an artist with huge possibilities. We are thrilled to have her.”