Latin

Lele Pons to Headline 'From Youtube Star To Music Superstar' Panel at Latin Music Week

Lele Pons
Austin Hargrave

Lele Pons photographed on March 7, 2018 in Los Angeles. 

With Billboard’s 2019 Latin Music Week sneaking up on us, Lele Pons has been announced as one of the panelists at this year’s event.

Pons, who gained success making funny skits on social media before launching her music career in 2018 with Universal Music Group's 10:22 pm label, will headline the From YouTube Star to Music Star panel on Tuesday, April 23. She will be joined by content creator and musician Rudy Mancuso.

"Lele is living proof that in today's world, a music career can successfully launch from the digital world,” said Leila Cobo, Billboard's vice president, Latin industry lead. “Add to that her undeniable talent and the fact that she's one of the biggest influencers in the world, and you have an artist with huge possibilities. We are thrilled to have her.”

Pons and Mancuso join previously-announced panelists Wisin & Yandel, Anuel AA, and The Rivera Family.  

Latin Music Week returns from April 22 to 25 to The Venetian in Las Vegas, featuring Q&A sessions and panels, including its signature "Star Q&As" as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more.

As tradition holds, music week will also count with the standout Women's Panel, which became a catalyst for change in the Latin industry in 2018, as well as panels on streaming, new business models and BMI's fabled How I Wrote That Song panel.

To register for the conference and awards, visit BillboardLatinMusicWeek.com.