Nir Seroussi Exits Sony Music U.S. Latin; Alex Gallardo Named Label President: Exclusive

Ruben Martin
Alex Gallardo

Nir Seroussi has exited his post as president, Sony Music U.S. Latin, Billboard has learned. Effective immediately, Alex Gallardo, the longtime senior vp A&R for Sony Latin/Iberia, will take over as president of Sony Music U.S. Latin, reporting to Afo Verde, Chairman & CEO, Sony Music Latin Iberia.

In a statement provided to Billboard, Verde said, “During Mr. Seroussi’s tenure with the organization he helped transform and build Sony Music U.S. Latin into the music powerhouse that it is today. This success has translated to commercial and artistic recognition. We wish him all the best in his future endeavors.”

No reason was provided for Seroussi’s departure, but Verde said he was leaving the company on amicable terms.

Seroussi initially joined Sony’s Latin operation in 2004 as vp marketing and A&R for Sony BMG U.S. Latin’s West Coast operations. Eight years ago, Verde named him managing director of Sony Music U.S. Latin, the company’s U.S. operation. In 2014, Seroussi was promoted to president and in recent years has focused on delivering hit singles, many from urban artists like Nicky Jam and Prince Royce. Sony Music U.S. Latin ended 2018 as the leading U.S. Latin music label, according to Nielsen Music. 

“I’m very proud of Sony U.S. Latin's unparalleled team and artists and all of their accomplishments," Seroussi told Billboard. “I am honored to have been part of the many success stories and grateful for Afo for his support throughout the years."

Gallardo, 43, who steps into the Sony Music U.S. Latin president’s role, is a well-liked and highly regarded executive, known for his keen ear, artistic sensibility and even-keeled manner. Born in Spain, Gallardo is a guitarist and was a recording artist before he was a record executive, which helps explain his strong rapport with artists and producers.

In recent years, he’s delivered a string of hits and overseen A&R of albums by Maluma, CNCO and Shakira, among many others.

Interviewed for Billboard’s Latin Power Players issue last Fall, Gallardo spoke about the staying power of urban music, but also about the viability of many other genres in Latin music.

“Urban music is here to stay and one of the key things of its success is how easily it can blend with other genres," he said. "To me, the new trends are going to be fusions of urban music with different styles and flavors like EDM, Brazilian Funk, electronic, African sounds, folk elements.” Most importantly for the genre, he added, “Language is no longer a barrier.”