According to Nielsen Music's year-end numbers, Latin music videos account 18.4 percent of the total video streaming marketplace.
Latin music had a banner streaming year in 2018, notching 69.8 billion audio and video streams in the U.S. alone, according to Nielsen Music's year-end numbers. That's up 37 percent from 51 billion streams in 2017.
In audio alone, Latin (defined as music whose lyrics are more than half in Spanish) saw a 57.1 percent uptick in total streams, from 16.1 billion registered in 2017 to 25.3 billion for 2018.
As for video, there were 34.7 billion video streams of Latin music in 2017, and 44.5 billion streams in 2018, marking 28.2 percent growth year-over-year. That accounts for 18.4 percent of the total video streaming marketplace.