Becky G & Farina Close Empowering Year At Pandora's El Pulso L.A. Showcase
Becky G is having one of the best years of her life -- one that even involved reuniting with her idol, Jennifer Lopez -- and she celebrated it by branching out beyond her comfort zone and partnering with Pandora's El Pulso to highlight her year in Latin music.
"Being in the music industry is not easy," the Inglewood, Calif.-born rapper told Billboard during the El Pulso live event in Hollywood on Thursday (Dec. 6), which featured the entertainer and fellow Colombian rapper Farina. "For women it's different. What we have to do to be accepted by society and the expectations are different [compared to men]."
Trap artist Farina, who was recently featured in the Play-N-Skillz "Otra Copa,” echoed those sentiments moments before she hit to the stage to perform at The Academy nightclub.
"Being part of a new generation of women in music like Becky G, Natti Natasha and Karol G is beautiful," said Farina, whose year of collaborations includes touring with bachata king Romeo Santos and traveling to Cuba to work on an album with Spanish recording artist Beatrice Luengo. "It's been a nonstop kind of year and I should probably be very tired, but instead I feel more inspired to keep going."
At 21, Becky G is already a veteran of the music industry and part of her platform, she said, is making sure the conversation to support artists, especially women.
"There is a lot of unity taking place," Becky G said. "We are headed in the right direction, but do I think we have a long way to go? Hell yes, but there have already been many amazing strides made to support women."
The "Mayores" and "Becky from the Block" entertainer then made a clarification.
"I'm not talking about a world that's ruled by only women where only women live," Becky G said. "I want to be able to co-exist with amazing people. I want to be treated as an equal. I want to walk into a room and know that it's a two-way street and we can communicate, collaborate and make magic. When everyone is open for that conversation for true collaboration, that's when the magic happens."
One of Becky G's biggest moments in 2018 came when she saw Lopez perform her All I Have show in Las Vegas, where she was invited backstage to see the popular global icon who has inspired the rapper/actress to dream big ever since they crossed paths on G's "Becky From the Block" video back in 2013.
"She is such a sweetheart," Becky G said. "What do you say when you are in the presence of J.Lo? You can't say anything because you are just in awe because she's got that J.Lo glow... she's just a good person, amazing."
Pandora is the most widely used digital service among Latinos in the U.S., according to Marcos Juárez, Pandora's head of Latin music programming/manager. He added that the West Coast growth of the El Pulso showcase will continue though 2019 as a way to highlight Latin music acts.
Farina, who for years has ben a fan of Becky G, says that back in her native Colombia she was a major fan of signers such as Shakira, Paulina Rubio and Thalia, but as part of a new group of women rising in music, she will continue supporting and creating projects for men and women.
"Who would have thought that someone like me from Colombia would be experiencing all this?" Farina said before being escorted to the concert stage. "[There are] only a few Latin women in rap, so it's great to be in that company and I look forward to introducing new projects next year."