GUESS? announced on Thursday (Nov. 15) that Colombian superstar J Balvin will be the face of the brand's Spring 2019 Vibras capsule collection.
"It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour," Balvin said in a statement. "It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level.”
Nicolai Marciano, director of brand partnerships for GUESS?, Inc. and GUESS Jeans U.S.A., also discussed the partnership with the singer, saying, “The entire J Balvin campaign is about vibes, 'Vibras.' The campaign is an expression of who J Balvin is paired with the heritage of GUESS. Considering J Balvin is one of the biggest artists in the world, and GUESS has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music.”