Latin Grammy Nominee El Fantasma Honored as SoundExchange Breakout Artist

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Courtesy of AfinArte Music
From left: Luis Magallon (CEO, AfinArte Music), Eddie Magallon (COO, AfinArte Music), El Fantasma, Matthew Limones (Manager, Artist and Label Relations, SoundExchange) and Miguel Serrano (VP, AfinArte Music)

Newcomer El Fantasma, who notched his first Latin Grammy nomination in the Best Banda album category (for En El Camino), got an early award for a different kind of accomplishment. 

El Fantasma was honored by SoundExchange as one of digital radio’s top 20 breakout artists of 2017. The 27-year-old rising regional Mexican star placed seventh on the list -- the top Latin artist in the tally -- behind Julia Michaels and Harry Styles and ahead of Noah Cyrus and Bad Bunny. 

"We're not celebrating yet. We’re looking ahead," said a smiling El Fantasma (real name Alexander García), whose nickname (the Ghost) comes from his fair complexion.

El Fantasma was feted by SoundExchange's Matthew Limones at a private luncheon in Las Vegas two days before the Latin Grammy awards.​

SoundExchange’s honors are based on play on outlets like Pandora, SiriusXM, iHeartRadio and Music Choice.

This week,  El Fantasma also placed his fifth single on the Top 10 of Billboard’s regional Mexican Airplay chart.

Despite the power of reggaetón and urban music, regional Mexican continues to be a driving force in digital radio, said Limones, noting that Christian Nodal also made the Top 20 list, at No 17. 

As for El Fantasma, he’s continuing to break the mold with music that’s strongly tied to his roots and which has cross-generational appeal.

"I like to film all my videos in Durango de la Sierra," he says, referring to his birth town. "I don’t like to show mansions or stuff like that. My corridos talk about people who wake up to drink coffee in the morning, who work the fields. Everybody deserves their own corrido."


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