Eminem was his inspiration, freestyle battles were his training.
Meet Paulo Londra, this week's Latin Artist on the Rise.
Shaping the sensibilities of his generation with a progressive lyrical approach, the 19-year old from Cordoba, Argentina got inspired to rap by watching Eminem’s 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinean plazas with friends, gradually creating a local buzz. Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around 5 years.
His professional career kicked off with “Relax,” a song he uploaded a little more than a year ago to digital platforms. With innocuous lyrics that differ from the usual themes in urban music, he is leaving a streak with songs where his reality and the truth of others are the subject matter, attempting to never offend anyone while making certain situations more digestible.