Latin Grammys 2018

J Balvin Discusses His Life and Career in Special YouTube Series

“I am a YouTube artist,” J Balvin says.

The Colombian reggaetón superstar, who credits YouTube with allowing him to reach audiences around the world, is the the subject of a new episode in the video platform’s “Artist Spotlight Story: Redefining Mainstream” documentary series.

The 16-and-a-half-minute piece, produced by YouTube, is “A look inside the life of José Álvaro Osorio Balvin.” The video was posted Tuesday night (Aug. 1) on Balvin’s YouTube channel.

“This film is a portrait of his life from a more personal perspective than we have seen before," assures YouTube in the video description. "From his early days freestyling in the streets and barbershops of Medellín, Colombia, to sold out arena shows across the globe.”

Watch it here: