The “Bien Duro” recording artist’s edgy, dark & sensual sound introduces his urban brand of music as the Spanish-born entertainer eyes a global market.
C. Tangana's recent LA visit placed him in the middle of a heat wave, but the Madrid-born rapper was all cool in a colorful rainbow-colored shirt he purchased during his brief time in Southern California. Staying in the heart of Hollywood, the entertainer talked with Billboard exclusively about his rise in music, why the U.S. market is key for him and why his upcoming single with Becky G was essential.
"I'm from Europe, so I have that influence in my music," said Tangana of his musical style, while sitting in the bar lounge area of a Hollywood hotel, adding, "but it can also be a handicap because it may not be a sound that people are expecting."
Even with a calculated musical risk, Tangana's brand of music -- rap-meets-trap-and pop with slivers of sexuality -- lights him up as he powers through the rest of 2018 with a signature style that's also dark and gritty, as seen in his "Bien Duro" video. It's a mix that's appealing beyond the music alone. Tangana recently parted ways with girlfriend Rosalia, the Spanish artist making waves with her fusion of hip-hop and flamenco, after a two-year romantic relationship that also saw them collaborating musically, making them a must-hear couple.