Nacional Records Launches New Imprint to Spotlight Regional Mexican Artists

Los Angeles-based Latin alternative label Nacional Records has launched a new imprint, Casa Nacional, to spotlight Regional Mexican artists.

“We have long appreciated, respected and been fans of artists in the Regional Mexican space and the various genres that are part of the musical fabric of Mexico,” says Tomas Cookman, who heads Nacional, artist development company Industria Works and the Latin Alternative Music Conference (set for July 10-14 in New York City).

“There are amazing artists out there that should be heard," he continues. “We felt the need to start Casa Nacional as a home base for artists that normally would not be what Nacional Records is known for.” He added that the Casa Nacional roster will include “new generations of singers and songwriters and classic well-loved artists, all looking for options and homes.”

The new label’s first release, Brindemos, is by Jerry Demara, a young singer and songwriter who composed Gerardo Ortiz’s “Para Qué Lastimarme,” which peaked at No. 3 on the Regional Mexican Songs chart. Brindemos was released on May 25.

Sandra Echeverría, a telenovela actress who has collaborated on songs with Marc Anthony, Enrique Iglesias and other artists, has also been signed to Casa Nacional.

Javier Willis, who previously ran O Music, Regional Mexican artist Espinoza Paz's label imprint, and was the West Coast Director of A&R at  BMG Latin, has joined the new label as Director of Artist and Business Development