The Karol G Factor: A Spotify Rise, Co-Management UMLE Deal & Rocking the Billboard Latin Music Awards

UMLE/ Universal Music Latino
Karol G

The Colombian recording artist continues her worldwide musical reach through streaming platforms and Billboard top chart achievements.

Barely a week after her highly visible contributions at the Billboard Latin Music Conference & Awards, Colombian singer Karol G has been named the first Latin act selected for Spotify's RISE artists of 2018.

As a RISE artist, the entertainer will be part of a content launch on the multimedia RISE playlists, a documentary about her dynamic journey in the music industry and live event activations.

Having already achieved a top 10 Hot Latin Songs chart entry, Karol G has reached more than 2 billion total streams and entertained fans at more than 60 concerts in Latin America and Europe, according to her reps.

A Latin Billboard Music Awards finalist for Top Latin Albums artist of the year, female, Karol G conquered Las Vegas with Atlanta trap sensation Quavo onstage for a live version of the international Latin trap anthem "Ahora Me Llama," which is now diamond certified in the U.S. by the RIAA, a label rep confirmed.

It was also during the awards show that Karol G joined "Despacito" songwriter Luis Fonsi and Mexican singer Paty Cantu onstage for a remix of Fonsi's global hit "Echame La Culpa."

Karol G's co-management deal with UMLE further strengthens her role and growth with the music company.


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