In turn, Maluma, a 10-time nominee (including in four categories for “Chantaje”), won social artist of the year, a nod to his extraordinary social media following.
Regional Mexican music, long the driving force of Latin music in this country, got shut out from most main categories by the sheer force of massive urban hits. However, regional Mexican acts still dominated the artist of the year, new category, with Christian Nodal taking the award. Nodal also won regional Mexican artist of the year, solo, and regional Mexican song of the year. Also coming in with three wins was Romeo Santos, who won Top Latin Albums artist of the year, male; tropical album of the year; and tropical artist of the year, solo.
This year’s special lifetime achievement award went to Mexican rock band Maná, who were honored both for their career as one of the most iconic and lasting bands in Latin music and for their philanthropic endeavors, particularly through their Selva Negra environmental foundation. The group performed two of its biggest hits: “En el muelle de San Blas” and “Corazon Espinado.”
In the label categories, Sony Music Latin was the big winner of the evening, taking home 16 of their 20 nominations, including Hot Latin Songs imprint of the year and Top Latin Albums label of the year. Universal Music Latin Entertainment won three out of their 10 nominations including Hot Latin Songs label of the year. On the publishing end, Sony ATV won both publisher of the year (Sony/ATV Latin Music Publishing) and publishing corporation of the year (Sony/ATV Music).
The Billboard Latin Music Awards honor the most popular albums, songs and performers in Latin music, as determined by the actual sales, streaming, radio airplay and social data that informs Billboard's weekly charts during a one-year period from the rankings dated February 4, 2017 through this year's January 27 charts. Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts, including Top Latin Albums, Hot Latin Songs, Latin Airplay, Latin Streaming Songs and Latin Digital Songs, among others.
The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference which took place April 23-26 at The Venetian in Las Vegas, with superstars like Maluma, Ozuna, Bad Bunny, Pitbull and Maná.
The full list of finalists and winners to the awards is below: