“Colombia, Land of Sabrosura,” the country’s new musically focused tourism campaign, has its international launch in Washington, D.C.
Nine Colombian rhythms have been declared Cultural Heritage of the Americas by the Organization of American States.
Bambuco and torbellino, from Colombia’s Andean region; the Caribbean cumbia, vallenato, and mapalé; the Pacific curralao, berejó and contradanza; and indigenous rhythms from the Amazon region were named as cultural treasures by Andrés González, Colombian ambassador to OAS. He made the announcement at Washington, D.C.’s Lincoln Theater on Tuesday, coinciding with the international launch of Colombia’s musically focused tourism campaign, “Colombia, Land of Sabrosura.” The campaign kicked off with a weeklong Colombian cultural celebration in Washington that culminates Sunday (April 22), with a scaled-down version of Colombia’s traditional Black and White Carnival celebration at the city’s Union Market.
"This declaration of the American States Organization of some Colombia rhythms as heritage of the Americas acknowledges and aims to preserve their legacy for the Americas and the world," Camilo Reyes, the Colombian Ambassador to the United States, said during the event.