Maluma & Jason Derulo Unite for Coca-Cola World Cup 'Colors' Video Premiere: Watch
4/13/2018 by Justino Aguila
Maluma, who'll be part of a Star Q&A during Billboard Latin Week on April 25 in Las Vegas, adds Spanglish touch to Derulo's catchy track and video.
Colombian star Maluma just completed two more sold-out shows as part of his F.A.M.E tour. And now fans can see him with Jason Derulo in a remake of the "Colors" video, where the pair showcase their moves in the upbeat Spanglish version of the Coca-Cola’s 2018 FIFA World Cup Russia song.
Maluma, who is scheduled to be part of a Star Q&A in Las Vegas during Billboard Latin Music Week on April 25, brings his Latin urban musical roots to the "Colors" World Cup track, which premiered earlier this year during a Coca-Cola live stream and was seen through the brand's social media channels.
The World Cup anthem reflects Derulo’s English lyrics in Spanish. The song's universal appeal and celebratory spirit include lyrics that encourage unity. The two entertainers with fans worldwide shine bright with Derulo's smooth delivery and Maluma's cool and high-energy raps to complete the soccer-themed version of "Colors."
Coca-Cola has held the honor of official sponsor of the World Cup since 1978. The 2014 World Cup featured the Brazilian anthem “The World is Ours,” in various versions featuring David Correy, Aloe Blacc, Monobloco and Gaby Amarantos.
#COLORS ESTRENO MUNDIAL / WORLD PREMIER este viernes 13 de abril @jasonderulo
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This year's Billboard Latin Music Week takes place at The Venetian in Las Vegas for the first time with exclusive Q&A sessions with Maluma and other Latin music stars. For more information and registration, click here.