Rancho Humilde's nearly sold-out tour opener features the new voices of regional Mexican acts embracing "green" corridos.
The Smoke Out Tour debuting at the Microsoft Theater on April 20 is nearly sold-out, a rare feat for a regional Mexican show four weeks ahead of opening night. Fans will experience a themed show around marijuana, corridos about the cannabis lifestyle and a stage decked out with a storefront dispensary with actors in between sets paying homage to films such as Friday and Cheech & Chong's Up in Smoke.
"We are ecstatic to present this new wave of regional Mexican talent at Microsoft Theater on 4/20," says Niria Leon, AEG Presents Latin Talent Buyer, adding that the April show next month is about 90 percent sold out.
For Jimmy Humilde, 37, president of the Rancho Humilde label and producer of the show, the thirst for ticket sales is attributed to the young "bands who sing about real things that they have lived," says the label president, who also manages most of the bands performing on the tour. Nearly 50 dates are scheduled throughout the U.S.