Meet Nathalia Gaviria, the Colombian Fashion Designer Behind J Balvin's Cultural 'Machika' Video
After debuting in the top 10 of the Hot Latin Songs chart and garnering 72 millions views on YouTube in a month, it’s no surprise J Balvin’s “Machika” featuring Anitta and Jeon is red hot. From the song’s catchy beat to the video’s futuristic world theme, its creativity and uniqueness soar -- specifically when it comes to the fashion in the 3 and a half-minute visual.
The woman behind the awesome outfits in the "Machika" video is Colombian designer Nathalia Gaviria, whose work has been associated with Paris Hilton, Cara Delevingne, Diddy, among other household names. However, it wasn't until "Machika" that her knack for beautiful costuming was truly noticed.
The video, which was inspired by the film Mad Max, takes place in Machika -- a fictional dystopian city of the future created by the Reggaeton singer himself. Despite only having two and a half weeks to create the wardrobe for the vid, Gaviria designed 20 looks for the music video, which include J Balvin, Anitta, and Jeon’s various striking outfits. Their looks represent a specific tribe in this futuristic world: underground, jungle, and desert, which are represented by Jeon, Anita and J Balvin, respectively.
Given those details as a guideline to follow, Gaviria then created the iconic looks -- Jeon’s gray, black, and neutral-toned outfits perfectly representing the straightforwardness and simplicity of the underground tribe, Anitta’s stunning green and metallic costumes showcasing her power and sex appeal as the queen, and J Balvin’s looks which were opposites -- tame at first, then extremely bold with a green poncho accompanied by a wolf head. “That was one of my favorites,” she said on creating.
What makes working on this music video so special for Gaviria isn’t just the designs, but also having the opportunity to showcase them through a Latin artist. “You know, I never imagined [the results], like that wasn’t even in my expectations," she tells Billboard. "This is just unbelievable. I’m so happy and I’m so amazed. What makes me so proud is that he’s Colombian too, he’s a Latino. He’s from my country and he’s the one getting me all the exposure. Look what is happening. 72 million views is a lot of views."
Her hard work and creativity have opened many doors for her; she was invited [for the first time] to showcase one of her two lines, “NG: GOLD” at New York Fashion Week last Sunday (Feb.11).
Humbled and grateful, Gaviria couldn’t believe the outcome of the response she received. “Most of the people didn’t know me and I got a great response from them, so it was very, very good," she said. "There are no words to explain. From the moment they started to put the clothes on... Just everybody telling me that they loved it, that it was one of their favorite collections because it’s so happy and it was exciting to see, those things, they made me really proud.”
Check out her designs for “Machika” below: