This is where the odyssey of Jan Carlos Ozuna Rosado -- the reggaetón and Latin trap star known simply as Ozuna -- began: in a modestly appointed, three-bedroom apartment above a bodega in San Juan, Puerto Rico. Outside, a trio of chickens poke around in the street and an old salsa tune wafts through the air. Ozuna’s grandmother, Eneida, shuffles between the porch and the kitchen. Ozuna, who is 25, grew up here, though the house is considerably more crowded now. Nearly a dozen people pass in and out, including a two-man security detail; Ozuna’s uncle, Felix, who became a father figure after Ozuna’s own died when he was 3; and Charlie, a one-time neighbor who now serves as Ozuna’s personal assistant and has Ozuna’s logo, a teddy bear, tattooed on his calf.
Wearing a jacquard Gucci tracksuit and Balenciaga trainers, Ozuna sits on the living room couch, scrolling through Instagram. His first microphone -- a scratched-up Samsung that Felix gave him when he was 12 -- rests beside him, a reminder of the days before he was packing arenas in both Puerto Rico and the continental United States and attracting collaborators like rap sensation Cardi B, with whom he recently released the dancehall-inflected duet “La Modelo.” I ask Ozuna if, at some point that week, his team might help me get in touch with her to discuss her work with him -- and not five seconds later, he’s got her on FaceTime, despite the fact that she’s clearly exhausted from the Grammys the night before.
“Yo CARRR-deeeee!” coos Ozuna.