“We are excited to come on board as producers on an ABC music driven, Latino family drama that celebrates Selena’s musical legacy with a lead character whose music and career is inspired by Selena,” Suzette Quintanilla Arriaga said in a statement.
Miguel Nolla of political hit drama Scandal is tapped to write and co-executive produce the series, which focuses on Alex Guerra: a chart-topping, award-winning pop star who's been estranged from her family for years. Forced to return back home in Texas, Alex is tasked with juggling a love triangle and demanding career, while trying to reconcile with her family, whose deepest, darkest secrets are coming to light.
“We are thrilled to team up with Campanario and ABC Studios and highlight the complexities and family dynamics of a Latin pop superstar coming to grips with the reality of her influence especially in today’s social climate,” added SB Projects founder Scooter Braun. “More importantly, we are proud to be collaborators on an incredibly timely show that focuses on a strong Latino family and represents the many Americans who we know will enjoy this series alongside us.”
“This project gives us all an opportunity to showcase a successful, aspirational Latino family in a way that is not currently represented on television,” noted Jaime Davila, president of Campanario Entertainment, in the same press release. “Sergio, Rico and I are looking forward to creating with the team an original music-driven drama with authentic characters as multifaceted as our own families.”
Family members Abraham Quintanilla, Jr. and Suzette Quintanilla Arriaga are slated to join the project as co-producers. No news yet on a premiere date.