Atlantic Records & Latium Entertainment Set Joint Venture, Messiah is First Signing

Messiah El Artista
Roy Rochlin/Getty Images

Messiah El Artista performs during the 9th Annual 212NYC Summer Party at Pier 16 on Aug. 10, 2017 in New York City. 

Atlantic Records and Latium Entertainment on Friday morning (Dec. 15) announce the signing of a global joint venture. Latium, founded by Debra and Charles Chavez (who began as a DJ and went on to manage Pitbull and Chamillionaire for years), launched circa 1999 and has been a pioneering agency in the Latino community since. 

The new deal with Atlantic will manage Latium releases in the English-speaking marketplace, while sister company Warner Latina will work the label’s releases in Latin/Spanish-speaking territories.

“First, I am incredibly honored to be a part of a legendary company,” Latium CEO Charles Chavez said in a statement. “Craig Kallman and I have been talking about doing this for years. He has always believed in my initial vision of nurturing a culture of Latin artists, making hit records with them, and turning them into global superstars. I am beyond thrilled to bring that talent to Craig, Julie, Atlantic, WMG and their winning staffs, so they can help me create the wave of the future. We will do it in English and Spanish, as today’s digital world knows no bounds.”

Atlantic chairman and CEO Kallman and chairman and COO Julie Greenwald are both "thrilled to bring Charles and Latium into the Atlantic family," as the pair have long known the Latin community to be a "rich vital part of the musical landscape" in a digital era that sees the continued fusing of genres and blurring of cultural borders. 

Messiah, born in the Dominican Republic but raised in the culturally significant neighborhood of Washington Heights, New York, is the first to sign under the freshly-minted deal between Atlantic and Latium.

This year in Latin music brought about several new promising artists, including Messiah, who is touted as one of the leading voices in trap music. A trailblazer in his own right, Messiah points to a future in music that makes way for hip-hop that spans language and cultural borders. 

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