But with a whopping 634,972,238 views in less than three months, the Ozuna-assisted single makes Natasha "the most popular Spanish-speaking female urban artist on YouTube," according to a Pina Records press release. What's more, the song has more than 80 million streams on Spotify and currently sits in the streaming service's top 50 in more than 10 countries.
"Criminal" also spent 12 weeks on the Hot Latin Songs chart, and peaks at No. 6 the week of Nov. 25 with room to further move up in the coming weeks. To date, "Criminal" has garnered 9,000 total digital downloads and 44.7 million total on-demand streams, audio and video combined.
Worth considering is Ozuna's contribution, and to what extent his mass appeal helped Natti Natasha -- an artist backed by indie label Pina Records -- earn this week's top viewed video on YouTube.