J Balvin Says 'Mi Gente' Is 'Just the Beginning' of the Latin Takeover, Talks Working With Beyonce
Backstage at the One Voice: Somos Live! event on Saturday, Billboard spoke with Latin singer J Balvin about his hit single "Mi Gente," which he calls a "love song."
"It's about no discrimination for my people," he said. Balvin also mentioned how this is "just the beginning" of the Latin takeover, making a reference to the summer's chart-topping hit "Despacito."
"[Mi Gente] got No. 1 globally without any feature but when Beyonce jumped on the remix makes it more special," he explained. "It wasn't strategy, it just happened."
Watch the full interview in the video above.