Streaming Service TuneIn Launches 'Latin Hits' Station: Exclusive

Ozuna, 2017
Taylor Hill/FilmMagic

Ozuna performs during Mega 96.3's Calibash 2017 at Staples Center on Jan. 21, 2017 in Los Angeles. 

Latin music is already the most-listened-to genre on TuneIn, but now the genre will get an additional boost with the launch of “Latin Hits,” the audio streaming service’s first in-house curated Latin music station.

“Latin Hits” will officially launch Sept. 15 -- coinciding with the kick-off of Hispanic Heritage Month -- and featuring takeovers from Farruko, Ozuna, and Fat Joe. The station features bilingual programming in an effort to appeal to both English and Spanish speakers who want Latin music. 

 "Latin music has major appeal and influence on music culture far beyond the Latin audience,” Anthony "DJ Reflex" Jaramillo, head of music for TuneIn, said in a statement. “TuneIn has proven to be a valuable platform for the Latin audience both domestically and internationally, so it makes great sense to offer respected music channels to support both English and Spanish speaking artists in new ways. The Latin music on TuneIn will compliment the diverse amount of Latin content programs TuneIn already presents." 

TuneIn already has vast Latin programming, including CNN en Espanol and Univision Radio. According to platform analytics, Latin music is already its No. 1 music genre, with over 215 million listening hours this year alone. In that respect, TuneIn mimics services like Pandora and Spotify, where Latin music is hugely popular and long established.