Bad Bunny Signs Booking Deal With CMN

Aaron Davidson/WireImage
Bad Bunny photographed backstage during the Billboard Latin Music Awards at Watsco Center on April 27, 2017 in Coral Gables, Fla.  

Trap Latino rising star Bad Bunny has signed an exclusive booking deal with Cardenas Marketing Network (CMN) for select Latin American territories. CMN, which also books Marc Anthony, Gente de Zona and Nicky Jam among other artists, will have exclusive booking rights for Bad Bunny in Bolivia, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay and Venezuela.

The deal underscores the growing impact of Latin trap, which a mere year ago, was the stuff of local clubs. Now, a roster of acts that includes Ozuna, Bryant Myers and Farruko is delivering the music to a much broader audience, and last April, the Billboard Latin Music Conference hosted its first-ever Latin trap panel. 

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“We are proud to add Bad Bunny to our booking roster, as he is continuing an upward trend playing in new venues, countries and continents,” said Henry Cardenas, CEO of Cardenas Marketing Network in a statement. Bad Bunny is signed to indie Hear This Music. His current single, “Soy Peor,” is at No. 22 on Billboard’s Hot Latin Songs chart. 

The song -- a powerful get-even rant ("If I used to be an SOB now I'm worst, because of you," says the chorus) -- has generated dozens of "response" videos online from women who've created their own lyrics. In doing so, it underscores Bad Bunny's growing popularity. 

“This is a step in the right direction and I know it will help my career continue to grow exponentially," said Bad Bunny in a statement.