Trap Latino rising star Bad Bunny has signed an exclusive booking deal with Cardenas Marketing Network (CMN) for select Latin American territories. CMN, which also books Marc Anthony, Gente de Zona and Nicky Jam among other artists, will have exclusive booking rights for Bad Bunny in Bolivia, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay and Venezuela.
The deal underscores the growing impact of Latin trap, which a mere year ago, was the stuff of local clubs. Now, a roster of acts that includes Ozuna, Bryant Myers and Farruko is delivering the music to a much broader audience, and last April, the Billboard Latin Music Conference hosted its first-ever Latin trap panel.
“We are proud to add Bad Bunny to our booking roster, as he is continuing an upward trend playing in new venues, countries and continents,” said Henry Cardenas, CEO of Cardenas Marketing Network in a statement. Bad Bunny is signed to indie Hear This Music. His current single, “Soy Peor,” is at No. 22 on Billboard’s Hot Latin Songs chart.