Watch Maluma Playing 'Never Have I Ever' at 2017 Billboard Latin Music Conference

On Tuesday (April 25), Colombian singer Maluma took center stage at the 2017 Billboard Latin Music Conference to speak about how to manage social media as a growing artist.

Moderated by Billboard's executive director of content and programming for Latin music, Leila Cobo, and associate Latin editor Griselda Flores, the “Socializing Maluma” panel was about more than just managing social platforms, he really took it to a personal level when he played "Never Have I Ever."

Has Maluma ever private messaged his fans? Check out his answer above.

Billboard Latin Music Awards and Conference 2017