Farruko's 'Don't Let Go' Video Bashing Trump's Immigration Policies: Exclusive Preview
The full music video premieres Thursday.
The girl is walking home, groceries in hand, when immigration agents descend, arrest her and detain her, earmarking her for deportation.
It’s not a disturbing news clip, but rather the opening sequence of the music video for the new Farruko single “Don’t Let Go,” which premieres Thursday in tandem with the video on Univision.
Watch Billboard’s exclusive preview here:
Farruko has never been known for being particularly socially minded, nor have his songs ever tackled major issues beyond the urgency of a hangover or good times. But Donald Trump’s recent immigration policies and the clear and present danger they represent for many Latins made Farruko take a long, hard look at what was happening around him.
“There was a definite connection, because Latins and immigrants are being hurt,” Farruko said during an exclusive Billboard interview. “And it’s linked, in a way, with what’s happening with trap, a genre that’s also discriminated against. I decided to put them together: a marginalized genre and the stigmatization of immigrants.”
The two conjoin in “Don’t Let Go,” the first single from Farruko’s upcoming studio album, TrapXficante, his first all-trap album. Marketing the set, which includes collabs with a broad variety of trap and non-trap artists, is in itself a social experiment. This week, Farruko cleaned out all postings on his popular social media to launch his “Unámonos” (Let’s Unite) campaign, which will feature multiple fellow artists and influencers with their hands linked in a symbol of unity.
We spoke with Farruko prior to the video's release:
Your video is very shocking in its depiction of arrests, deportations and dividing families. And yet the song is a love song. Was this the original video idea?
Not at the beginning. It was always going to be about an ill-fated couple, but they were going to die in an accident. Maybe they were going to die together in a fire in a hotel. But when we saw what was happening around us, we gave it another twist.
This is the first time you tackle a social issue. What made you take that direction?
It was a combination of things. First, seeing the crisis around me and seeing so many immigrant families separated from each other. Also, many people on my team are U.S. residents but not citizens, and they’re very much afraid of losing their status. It piqued my interest. While I understand there are people doing bad things -- stealing drugs -- well, yes, get those out. But most immigrants are here looking for the American Dream, and it’s unfair to put them all in the same basket. I’m not campaigning against the government of Donald Trump. I just want to show that it’s possible to come together without taking such drastic steps. We can’t turn our backs to what’s happening, and together we have to find a solution to a problem that's affecting so many people.
Trap is known for its explicit lyrics, but this song doesn’t go in that direction…
This is the single we wanted to work at a commercial level. The album incudes explicit, more "normal" trap tracks, and then there are tracks like this, what I call a kind of cleaner fusion that allows for more romantic fare. It’s a kind of trap pop. Trap records are getting millions of streams without airplay. It was time to make a hybrid between the kind of content that radio plays and trap.