A Carnival Muse Wearing Clothes Shocks Brazil: Watch

Globeleza 2017; veja a vinheta
Courtesy Photo

Globeleza 2017

Globo TV’s “Globeleza” appears dressed in the network’s carnival spots for the first time

When Brazilian TV network Globo recently revealed its annual carnival spot, it shocked viewers by declining to reveal the naked body of its star, the carnival muse known as Globeleza.

Since the premiere of the media giant’s carnival coverage promos in 1991, Globeleza, portrayed by a succession of young, black, and of course beautiful dancers, always appeared nude, wearing only high heels, body paint and glitter.

This year Globo’s current carnival muse, Erika Moura, is wearing clothes, sporting a succession of festive outfits inspired by traditional clothing from different regions of Brazil, some revealing, some not at all. Globo called the new TV campaign an homage to Brazil’s diversity and folklore.

The 2017 non-revealing reveal of its carnival spots sparked a debate in Brazil, summed up by one blog headline that asked: "A Dressed Globeleza: Step Backwards or Empowerment?"

Globo’s move was celebrated by women’s rights groups as well as activists for racial equality in Brazil.

"It's something that the black feminist movement has struggled to achieve for years and years," Luana Genot, founder of a non-profit organization that promotes racial equality called ID_BR told AFP news service. "Our struggle is for people to see that [black women] cannot be reduced to this stereotype."

Others saw it as a repressive strike against the traditionally liberating (and pagan) character of the annual celebration in a year that Rio de Janeiro’s new mayor -- Marcelo Crivella, a retired Pentecostal bishop and gospel singer -- was not expected to preside over opening carnival festivities. Those festivities, occurring today (Feb. 24), mark the first time ever that a mayor has not participated in carnival.

TV Globo stated that it was on "the right track" with the new Globeleza’s new look. On social media, Brazilians debated whether they preferred, Globeleza clothed or unclothed.

What do you think? Watch the 2017 and 2016 Globo Globeleza spots:


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