Marc Anthony's Magnus Media Launches Talent Division: Exclusive

Marc Anthony
Rodrigo Varela/Getty Images for Univision

Marc Anthony performs at the Univision's 13th Edition Of Premios Juventud Youth Awards at Bank United Center on July 14, 2016 in Miami.

Magnus Media, the Miami-based, entertainment company launched by superstar Marc Anthony and Michel Vega, has now added a booking division to its roster of operations, Billboard has learned. 

Magnus, which was launched in early 2015 and already includes a label, management, publishing, merchandising and distribution divisions, will now officially open the Magnus Talent Agency. 
The new division will be directly run by Vega, Magnus' CEO, who as the longtime former head of Latin music at WME booked some of Latin music’s premiere acts, including Juanes and Pitbull.

Magnus Talent has also hired Rosa Guzmán, as a talent agent. Guzman, who was most recently at CAA in Miami, previously worked with Vega at WME.

The new agency will announce a roster shortly that will include musical artists, comedians and athletes, who are a big part of Magnus’ overall roster. Aside from booking Latin talent, Magnus will also offer booking services to general market artists who want to expand their business to Latin America. One of the new company's selling points is that it will be able leverage its multiple capabilities -- including setting up brand partnerships and VIP ticketing programs -- to its booking clients.

Anthony and Vega launched Magnus Media in 2015 as an entertainment, branding, marketing, social media and content development company with a roster of top influencers, and built around his own expertise as a global star. 

The company has grown steadily and its roster includes successful musical acts like Gente de Zona, Venezuelan duo Chino y Nacho and superstar Alejandro Sanz (signed to a strategic marketing deal) plus radio personality Enrique Santos, who last year was named chairman and Chief Creative Officer of the new iHeartLatino division of iHeartMedia, in a deal brokered by Magnus.

Magnus also includes Magnus Sports, a fully integrated division whose clients include four-time Major League pitcher Aroldis Chapman, plus a publishing division launched as a joint venture relationship with Pulse Music Group.

The company’s relationship with CMN, which has long booked Anthony as well as Gente de Zona, will not change. 


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