Latin music star is the new spokesman for Spain’s Opticalia
Sporting a pair of classic frames, Latin music star Alejandro Sanz appears in a new ad for Spanish eyeglass brand Opticalia.
“Life puts everything before your eyes...you see it or you don’t see it,” Sanz, who at 48, has embraced his salt and pepper hair for a look that gives him a George Clooney-ish air.
The ad is being aired in television prime time in Spain and Portugal, and will soon broadcast in Colombia. The optical company’s campaign with the Grammy-winning singer-songwriter extends to print, online and social media.