Bomba Estereo Partners With PETA Latino for Campaign Against Bullying Animals

AP Photo/Ivan Pierre Aguirre, File
Bomba Estereo photographed in Mexico City. 

Reinforcing the anti-bullying message from their powerful music video "Soy yo (That's Me)," Bomba Estéreo has partnered with PETA Latino in a new campaign against bullying toward animals. 

"We've all experienced bullying in one form or another, and we know how much it hurts when someone picks on us for being different," band member Simón Mejía says in a new video for the campaign, which stresses the importance of speaking out against animal abuse.

"Like us, animals feel pain and fear, and they also hurt when someone treats them badly ... Bullying anyone is never OK. And you have the power to help stop it."

The Colombian electro-tropical band joins other Latin artists, including Carla Morrison, Eva Mendes and Penelope Cruz, who have in the past partnered up with PETA to promote kindness toward animals.