Maluma Scores Fifth Top 10 On Latin Airplay Chart

Mary Beth Koeth
Maluma photographed on Oct. 18 in Miami. 

Also, Rolf Sanchez tops Tropical Songs and ‘La Banda’ winners Mix5’s Billboard chart arrival

Colombian singer Maluma earns his fifth top 10 on the Latin Airplay chart (dated Jan. 7), with his latest single “Sin Contrato.” The track, which has a version featuring Fifth Harmony and another featuring Don Omar & Wisin, hops 12-9 in its 15th charting frame, rising 6 percent at the format to 9.9 million audience impressions in the week ending Dec. 25 (according to Nielsen Music). For tracking and charting purposes, both versions of the song are merged together, and credited to Maluma featuring Fifth Harmony or Don Omar & Wisin. It’s the eighth top 10 for Omar on the list, the 31st for Wisin (counting his releases as part of Wisin & Yandel), and the first for Fifth Harmony.

Since reaching the top 10 in September of 2015 with “Borro Casette,” (which went on to spend three weeks at No. 1), Maluma ties only Nicky Jam for most top 10s on Latin Airplay in that time frame.

Elsewhere, “Sin Contrato” continues at its No. 12 peak on Hot Latin Songs for a second straight week, aided in part by 1.3 million weekly streams. The track’s music video has acquired over 275 million global views since its August release.

Meanwhile, the singer’s debut charting album Pretty Boy Dirty Boy spends a 60th week on the Latin Rhythm Albums chart, stepping 3-2. Every one of its charting weeks, since debuting at No. 1 on the Nov. 21 2015 chart, have been spent inside the top 10.

Rolf Sanchez Gains New No. 1: Salsa singer Rolf Sanchez earns his third No. 1 on the Tropical Songs chart as “Vas A Entender” jumps 5-1 with a 31 percent increase in spins at the format. He previously scored No. 1s with “Por Si No Te Vuelvo A Ver” (June 27, 2015) and “Que Se Siente” (Dec. 19, 2015). Each track spent one week atop the list.

Sanchez, who is of Dutch and Dominican descent, grew up in Holland where he came in third on the 2011 season of The X Factor.

Sanchez tops the chart two weeks before it will change from its current methodology (where songs are ranked by the amount of weekly spins from tropical radio stations that report to Billboard). As of the Jan. 21-dated charts (tracking week of Jan. 2-8), the chart will switch to an audience-based methodology and any non-tropical songs will be ineligible to appear on the chart. The weekly tally will also be shortened from a 40-position chart to a 25-deep list.

MIX5 Arrives: MIX5, the winning group of the second season of Univision’s reality singing competition show La Banda, marks its Billboard debut as its cover of Son by Four’s “A Puro Dolor” lands at No. 12 on the Latin Pop Digital Song Sales chart (1,000 downloads sold).

The five-member group made up of two women and three men (Garmandy Candelario, Christian Castro, Brian Cruz, Danelly Hoyer, Taishmara Rivera), beat out the show’s finalists to become the winning ensemble from its second season. (The goal of the show is to assemble a singing group.)

The second season of the Simon Cowell-produced show (by SYCO Entertainment) features singers Laura Pausini, Wisin, and Mario Domm (from Camila) as judges. The first season launched CNCO, which scored a No. 1 earlier in 2016 on the Latin Albums Chart with its debut effort Primera Cita.

Son by Four’s “A Puro Dolor” spent 20 weeks at No. 1 on the Hot Latin Songs chart in 2000 and finished at No. 2 on the Greatest of All Time Hot Latin Songs chart. The chart celebrated its 30th anniversary on Oct. 4, 2016.

Elsewhere, CNCO continues its successful year on the charts, spending a second consecutive week at its No. 10 peak on the Latin Rhythm Airplay chart with “Reggaeton Lento (Bailemos),” despite a 2 percent dip at the format (to 6.3 million audience impressions). The track is the second to land on the list, following “Tan Facil,” which crowned the chart for two weeks in May.

The group finished as the top new Latin artist of the year on Billboard’s 2016 year-end charts, thanks in part to debut album Primera Cita, which had the single biggest sales week of any Latin album during the year (11,000 copies upon its Sept. 17 debut).