The Story Behind Yandel's Beautiful Benefit Christmas Card: Check Out the Pictures

Yandel attends The 17th Annual Latin Grammy Awards
Rodrigo Varela/WireImage

Yandel attends The 17th Annual Latin Grammy Awards at T-Mobile Arena on Nov. 17, 2016 in Las Vegas.

The card was designed with Puerto Rican muralist Sofia Maldonado. Funds will go to Puerto Rico’s Psychopedagogical Institute.

Yandel has joined a campaign to raise funds to benefit Puerto Rico's Psychopedagogical Institute by creating his own Christmas card, titled "Navidad bien duro" (Really Loud Christmas).

Yandel partnered with Puerto Rican muralist Sofia Maldonado and together they designed the first urban art piece for the cause, represented in music as well as in the art. The card was completed while Yandel was on the U.S. leg of his Dangerous tour.

Every year, the Psychopedagogical Institute and Sony Music Latin join forces to carry out this project that has previously had the backing of names like Ednita Nazario, Luis Fonsi, Kany Garcia, Pedro Capó, Franco de Vita, Chayanne and Marc Anthony.  The purpose of the card is to raise funds for the Psychopedagogical Institute, which serves as a home and provides educational and health services to young people and adults with intellectual disabilities. The donation for each card is $1. People can buy the card with a special envelope, to give or send to relatives and friends during the Christmas season.

Billboard spoke with artist Sofia Maldonado, who gave us details on how they developed the idea and about Yandel's talents as a painter.

How did you end up working with Yandel for the Christmas card?

Every year, the institute and Sony Music Latin choose an artist and a musician and put them together to create a Christmas card. This year, they decided to do an urban card, and I’m a muralist and of course Yandel is the urban singer.

At what point did both of you work on the project?

Yandel was in the middle of his Dangerous tour and they looked for a way to get us together. I met him in Los Angeles with the canvas ready to start. Then we continued in Las Vegas at the Cosmopolitan Hotel penthouse with a spectacular view.

How did you define the final topic of the card?

The card expresses Yandel's childhood Christmas memories. It has its urban touch, with the mountains of his native town in Puerto Rico called Cayey and the fireworks that he always enjoyed. And he added his signature logo.

Is Yandel a good artist?

I was surprised that Yandel has knowledge of drawing. He knows how to use the brush very well and he is a complete artist -- not only in music, but also in the arts. It was an honor to work with him.

En medio de su gira "Dangerous" en las Vegas, Yandel separó un espacio en su agenda para crear junto a Sofia Maldonado...

Posted by Instituto Psicopedagogico de Puerto Rico ( IPPR ) on Tuesday, November 22, 2016


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.