YouTube Predicts Latin Grammy Winners Based on Video Views
While we still have to wait two more days to find out who this year's Latin Grammy winners are, YouTube is already predicting the outcome on some of the major categories based on the artists' popularity on the platform.
From record of the year to best urban album, YouTube analyzed the performance of the nominees' videos and channels during the Latin Grammy eligibility period -- which was July 1, 2015, through June 30, 2016.
But, as fate has shown in past years, popularity isn't always the determining factor for an artist to take home the grand prize. So whether these predictions are right or wrong, the official winners will be announced Thursday during Univision's live broadcast of the ceremony at 8 p.m. ET.
Below, check out YouTube's predictions:
Record and song of the year will go to Enrique Iglesias and Wisin's "Duele el corazón." According to YouTube, the chart-topping song is the "most-played track on YouTube, with more than twice as many plays as Carlos Vives and Shakira’s La bicicleta'."
Manuel Medrano will be this year's best new artist, says YouTube. With more than 171 million views during the eligibility period, the Colombian singer/songwriter's channel beats out the other nominees including Esteman, Joss Favela and Mon Laferte.
Yandel's "Encantadora" is more popular on YouTube than any of the other urban song of the year nominees with more than 300 million views. Yandel's reggaetón track will beat out Cosculluela & Daddy Yankee’s "A dónde voy" and De La Ghetto’s "Acércate."
J Balvin takes the lead in the urban album of the year category surpassing a billion views on YouTube. According to the platform, tracks like "Ginza" and "Safari" have "proven immensely popular and have led to his Energía being the most listened-to album of all nominees." Farruko’s Visionary comes in second place with 878 million hits.