The Music Joint Entertainment Group Launches in Latin Alternative Market

Serge Hoeltschi
Palenke Soultribe

New company “seeks to expand the scope of Latin alternative music to a global scale”

The Music Joint Entertainment Group, a new artist management and marketing company that “seeks to expand the scope of Latin alternative music to a global scale” has joined the active bilingual indie marketplace.

Elena Rodrigo, who championed Latin rock at Universal Music Latino before starting her own publicity firm, and Othón Zapata of booking agency Oveja Negra are the co-founders of the new venture, announced Monday (Sept. 26). Rodrigo is based in the Los Angeles area; Zapata in Mexico City. 

“We have helped establish the North American market for Latin alternative music when there was practically nothing going on,” Rodrigo said in a statement. “We’d like to continue and keep contributing in expanding the market to a global scale, creating new and more opportunities to established and developing artists.”

Mexican rock groups Enjambre and Porter, ska group Panteon Rococco and rockabilly outfit Rebel Cats are among the artists on The Music Joint’s debut roster.

Services to be offered by the new agency include artist management and development, booking, bilingual marketing and press campaigns, digital platform development, branded entertainment, sponsorships and concert production.

This is the second time in as many weeks that a company has debuted offering multiple services for Latin alternative artists. Tomas Cookman, of Nacional Records and the Latin Alternative Music Conference, announced the creation of Industria Works earlier this month.